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Job Site Photo Galleries > Volkswagen Jetta Premier Times Square

The 2011 launch of the Volkswagen Jetta in Times Square was a very unique experience. Incorporating the most cutting edge Social networks, we streamed live video to YouTube for international viewing. Emails and Tweets of the event were down-linked and projected on the large screen Jumbo Trons in Times Square. This created a LIVE “viral” experience where people at home and on the go were able to partake in the event. We installed a 10mbps internet service via microwave transmitters to upload the video from our HD mobile broadcast center, complete with jib, steady cam and robotic camera systems. The screens were interconnected to the mobile broadcast center by a temporary fiber optic network. Katy Perry was on hand to entertain the local crowd.