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Job Site Photo Galleries > AVON Fragrance Release of "In Bloom" by Reese Witherspoon Live Broadcast

Avon Products recently announced the launch of their latest exclusive fragrance "In Bloom" created and marketed by Reese Witherspoon. For the new product launch campaign, Avon contracted Tully Inc. to provide production services and broadcast facilities for a special multi-country live media event. Located at the exclusive Four Seasons Hotel Beverly Hills, Tully Inc. transformed a meeting room into a live studio set with lighting and monitoring facilities to accommodate live 2-way interview segments with Avon participants overseas in London, England and Sydney, Australia. We provided the multi-camera TV Truck, KU satellite uplink truck and international transmission services, webcast platform, and redundant generator power sources for the live feeds between the three countries. Additionally we provided the Producer/Director, Tech Manager, and 12 freelance TV crews for the host location. Along with the host facilities in the US, we also provided camera/sound/monitors gear and crews, and all satellite transmission services for the participants in London and in Sydney.